Twelve years in search, taught by doing
I started in 2013 the way most self-taught operators do — with a blog, a lot of mistakes, and no one to tell me which of them mattered. I learned SEO by ranking my own content, losing rankings to algorithm updates, working out why, and rebuilding. No agency training, no borrowed playbook. Everything I know, I know because I watched it work or fail on something I owned.
That origin is the whole reason I work the way I do now. I am not an agency reselling junior labour at a senior markup. I am one operator who has run the full arc — content, technical SEO, link building, local search, and now generative engine optimization — on real properties with real money at stake. When I tell you something will work, it is because it worked for me before it reached your invoice.
SEO, GEO and AI Search — the three arenas
Search stopped being one thing. There are now three systems deciding whether a business gets found, and they do not select the same way. I work across all three.
SEO is the Google layer everyone knows — technical health, content, authority, local search. GEO — generative engine optimization — is the discipline of becoming an entity that AI assistants like ChatGPT, Perplexity and Gemini can verify and are willing to cite. AI Search Optimization is winning visibility inside Google's own AI layer, AI Overviews and AI Mode. Most providers do the first, call it "AI-ready", and hope. The other two are where the next decade of discovery is being decided, and they are what most of my work is about now.
If you want the full argument, market by market, it lives on the consulting hub — 290 pages of it, one per country, state, city and industry I serve.
The products I build in this exact space
I do not just consult on this work — I build software for it, and I use my own tools on my own properties before I ever recommend them. That is the test every technique has to pass first.
- Geo Authority — programmatic local SEO pages at scale. Live.
- BlogRush — an AI content and publishing engine. Live.
- LinkForge — backlink infrastructure. Coming soon.
- IndexForge — indexing at scale. Coming soon.
- AdMiner AI — Google Ads automation. Coming soon.
This is what "operator-proven" means on this site. It is not a slogan — it is the reason I can offer a rank guarantee that agencies won't.
One senior operator, direct, guaranteed
You work with me — not an account manager, not a rotating pod, not a junior who learned SEO last quarter. Weekly Loom updates, one monthly dashboard covering rankings, AI citation share per engine, and attributed enquiries. Where something can't be measured honestly, I say so rather than invent a number.
One client per vertical per city. The entire product is making you the cited answer for your market's queries; taking your direct competitor at the same time would be selling the same seat twice. And the work carries a 50/50 rank guarantee — if half your tracked keywords don't improve by at least half in rank within 90 days, the next month is free. You pick the keywords, so I can't game the list.
See where you stand — free
The fastest way to understand what I do is to see it applied to your own business. Run a free SEO & AI-visibility audit and I'll show you what AI engines say when your customers ask — who's being cited instead of you, and what it would take to change that. You keep the audit whether or not we work together.